Maximize Clicks is an automated bidding strategy in Google Ads that aims to get you the highest number of clicks possible within your budget. Instead of manually setting bids for each keyword or ad group, you simply set a daily budget, and Google automatically adjusts your bids in real time to bring in the maximum traffic to your website.
It’s a great option if your primary goal is to increase website visitors, boost awareness, or drive traffic to landing pages, especially when you’re not yet focused on conversions or revenue.
How Maximize Clicks Works
When you select this bidding strategy, you give Google a budget limit (say ₹1,000 per day), and Google uses that budget to bid automatically in a way that brings you the most clicks possible for that amount. It adjusts bids across all eligible auctions, based on real-time data like device, location, and time of day.
For example, if clicks tend to be cheaper during early mornings or late nights, Google may focus more of your budget during those hours. If competition is high during the afternoon and clicks are expensive, it might bid lower to save budget.
Optional Settings
Even though it’s automated, you can set a Maximum CPC limit, which prevents Google from bidding above a certain amount per click. This gives you some control over how much you’re willing to pay for traffic.
Best Use Cases
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New campaigns aiming to increase traffic
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Brand awareness campaigns
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Driving visits to a specific landing page
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Promotional pages where traffic volume is more important than conversion quality
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Early-stage campaigns without enough data for conversion-based bidding
Example – Myntra (Fashion eCommerce Brand)
Myntra launches a new campaign to promote its “Monsoon Collection” for men and women. The goal is to bring as many people as possible to the landing page showcasing this collection. Instead of optimizing for purchases right away, Myntra uses Maximize Clicks bidding to generate traffic and test user interest.
They set a daily budget of ₹5,000. Google automatically adjusts bids to get the most clicks within that budget. During weekdays, when click costs are lower, Google bids higher. On weekends, when competition rises and clicks become expensive, Google lowers bids to stretch the budget further.
Ads might appear for searches like:
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“rain jackets for women”
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“monsoon footwear online”
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“Myntra rainwear collection”
The landing page used is: https://www.myntra.com/monsoon-collection
By using Maximize Clicks, Myntra is able to drive a high volume of traffic to the new collection, collect data on user behavior, and retarget those users later with conversion-focused campaigns.
Advantages of Maximize Clicks Bidding
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Automatically manages bids, saving time
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Ideal for traffic generation and increasing reach
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Works well for awareness and retargeting setup
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Helps test new landing pages or product launches
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Simple to implement with no complex setup needed
Limitations of Maximize Clicks
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Doesn’t consider conversion quality—clicks may not lead to sales
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Can waste budget on irrelevant or low-intent traffic
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No focus on ROI or cost-per-conversion
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May result in lower-quality leads if keywords are not tightly targeted
Tips for Using Maximize Clicks Effectively
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Use tight keyword targeting to avoid low-quality traffic
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Apply negative keywords to filter out irrelevant searches
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Monitor performance regularly to make adjustments
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Use ad scheduling and device targeting to control where your budget goes
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Consider setting a maximum CPC limit if clicks become too costly
When to Use Maximize Clicks
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You want to generate traffic fast
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You’re launching a new website or product
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You’re collecting audience data for remarketing
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You don’t have enough conversion data yet
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Your goal is visibility rather than direct sales
Conclusion
Maximize Clicks bidding is an excellent strategy for advertisers who want to quickly bring more people to their website without spending time on manual bid adjustments. It’s especially useful in the early stages of a campaign, during product launches, or when the focus is on traffic rather than conversions. For brands like Myntra, using Maximize Clicks for seasonal collections or brand promotions helps boost traffic volume, raise awareness, and prepare the ground for performance-focused campaigns like Maximize Conversions or Target ROAS later. When used wisely with proper targeting and tracking, Maximize Clicks can be a powerful tool in your advertising strategy.
