Search Engine Optimization
On-page, technical and content-led SEO that builds sustainable organic visibility and qualified traffic.
Open to Corporate Training, Consulting & Guest Faculty Roles
Bridging Digital Marketing Education with Real-World Business Execution
I help organisations, universities and professionals turn digital marketing knowledge into measurable business outcomes — combining classroom-proven teaching with hands-on industry practice in SEO, paid advertising, analytics, WordPress, e-commerce and the new era of AI search.
Ajay Aggarwal
Trainer · Consultant · Guest Faculty
Education × Execution
Professional Positioning
Digital marketing tools change every year. What lasts is the ability to diagnose a business problem, choose the right channel, execute with discipline and measure what matters. That is the capability I build in individuals and organisations.
Structured, classroom-proven teaching
Real client & freelance projects
Channel, funnel & analytics thinking
Campaigns built, launched & measured
The Outcome
Measurable Business Outcomes & Career-Ready Capability
Experience in Numbers
Verified figures from my teaching and consulting journey.
“Knowledge creates value when it can be applied in the real world.”
About Ajay
I am Ajay Aggarwal, a Digital Marketing Trainer and Consultant working across corporate training, academic institutions and real-world client projects. Having trained more than 19,000 students through 28,000+ hours of classroom instruction, I bring the perspective of a digital marketing educator together with the accountability of a practitioner.
As a digital marketing guest faculty member and corporate digital marketing trainer, my sessions are built around what learners will actually do on the job — plan campaigns, read analytics, build websites, optimise for search engines and AI assistants, and connect every activity to business results.
Digital Marketing Expertise
From SEO trainer and Google Ads trainer to performance marketing consultant — each discipline is taught with the same practical, results-first lens.
On-page, technical and content-led SEO that builds sustainable organic visibility and qualified traffic.
Search, Display, Shopping and YouTube campaigns structured around intent, bidding strategy and ROI.
Audience research, creative testing and funnel-based Meta campaigns for leads and conversions.
Visual-first ad strategy across Feed, Stories and Reels designed to build brand recall and action.
Platform strategy, content planning and community building aligned with business goals.
Cross-channel paid media planning, budgeting and optimisation for measurable campaign outcomes.
Fast, SEO-ready and conversion-focused WordPress websites that form a strong digital foundation.
Tracking, reporting and interpretation of user behaviour so decisions are driven by data, not guesswork.
List building, segmentation, automation and campaign design for retention and repeat revenue.
Partner-driven growth models, niche selection and performance tracking for affiliate programmes.
Store optimisation, product visibility and paid & organic strategies for online retail growth.
KPI-led campaign management focused on cost per acquisition, ROAS and scalable results.
AI Search Training Programmes
Fifteen specialised programmes that teach teams how to stay visible, cited and chosen across Google, ChatGPT, Gemini, Perplexity, Claude and every place customers search — and how to convert that visibility into revenue.
Blend proven SEO fundamentals with AI-assisted research, optimisation and reporting to stay visible as search evolves.
Use generative AI responsibly to plan, draft and scale high-quality content without losing brand voice or credibility.
Optimise for discovery across Google, YouTube, social platforms, marketplaces and AI assistants — wherever your audience searches.
Understand how Google's Gemini and AI Overviews select and present sources, and how to earn visibility within them.
Make product catalogues discoverable in classic search and AI shopping experiences with richer data and smarter content.
Structure content to be selected as the direct answer in featured snippets, voice assistants and AI answer engines.
Learn how generative engines retrieve, synthesise and cite information — and how to make your brand citation-worthy.
Optimise for Perplexity's real-time, citation-led answers by prioritising freshness, authority and clear structure.
Prepare content that is clear, factual and trustworthy so it can be referenced when Claude searches the web for answers.
Help industrial and manufacturing brands get found by engineers and procurement teams researching through search and AI.
Understand how large language models learn, retrieve and recommend — and how to strengthen your brand's presence in their answers.
A repeatable framework — Audit, Optimise, Amplify, Measure — for building and sustaining brand visibility across AI search.
Learn how ChatGPT search finds and cites sources, and how to position your content and brand for conversational discovery.
Turn visibility into revenue by diagnosing funnels, testing hypotheses and improving landing pages and calls to action.
Monitor and improve how your brand is described, recommended and compared across AI-generated answers.
Every programme is customisable — delivered as corporate training, a focused workshop, an FDP or an expert session.
Plan a ProgrammeCorporate Services
Digital marketing corporate training, consulting and academic engagements — designed around your people, your sector and your goals.
Practical, industry-oriented training programmes designed for employees, teams, and professionals.
Discuss requirementStrategic guidance covering digital channels, campaigns, analytics, and online growth.
Discuss requirementFocused workshops designed around specific digital marketing skills and business requirements.
Discuss requirementDigital marketing and technology-focused FDPs for academic institutions.
Discuss requirementIndustry-oriented sessions for universities, colleges, and professional institutions.
Discuss requirementStrategic planning across SEO, paid advertising, social media, content, analytics, and digital presence.
Discuss requirementProfessional website development and digital presence solutions.
Discuss requirementDigital marketing strategy and guidance for e-commerce businesses and online stores.
Discuss requirementWhy Organizations Choose Ajay
Decision-makers need more than a syllabus. They need someone who can connect learning to performance, adapt to their context and earn the confidence of their teams.
Content grounded in how digital marketing is actually practised in the market.
Hands-on exercises, live projects and real campaign scenarios.
19,000+ learners and 28,000+ hours of classroom instruction.
Comfortable across universities, institutions and corporate teams.
900+ WordPress websites and hundreds of freelance projects delivered.
Every tool is taught in the context of a business problem.
Analytics interpretation that turns numbers into next steps.
Skills mapped to roles, portfolios and employability.
Curriculum shaped around your team, sector and objectives.
Background spanning technology, finance tools, HR and business operations.
Professional Experience & Journey
Areas of professional experience that shape a well-rounded, commercially grounded perspective.
Stage 01
Classroom and corporate instruction that builds job-ready digital and business-technology skills.
Stage 02
Independent consulting for clients through freelance platforms and direct engagements.
Stage 03
Planning and optimising campaigns using paid media and measurement frameworks.
Stage 04
Building the digital infrastructure that campaigns and businesses run on.
Stage 05
Practical exposure to business operations that informs a commercially grounded perspective.
Achievements · Academic & Training Portfolio
From full-length courses and Faculty Development Programmes to seminars, guest lectures and internship programmes — a portfolio spanning digital marketing, data and business technology.
Career & Collaboration Opportunities
For corporate decision-makers, HR and L&D leaders, academic heads and recruiters — I am open to engagements where practical digital marketing expertise can create real impact for your people and your business.
Engagement Options
Every organisation is different. Scope, duration and format are tailored to your objectives, and pricing is shared in ₹ (INR) after understanding your requirement.
Structured multi-session programmes for employee upskilling.
Ideal for: Marketing, sales & leadership teams
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Intensive, outcome-focused sessions on a specific topic.
Ideal for: Teams needing a focused skill boost
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Strategic advisory on channels, campaigns, analytics and AI visibility.
Ideal for: Businesses & e-commerce brands
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Equip faculty with current digital marketing & technology skills.
Ideal for: Universities & colleges
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Industry-oriented expert sessions bridging theory and practice.
Ideal for: Students & academic events
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Bespoke curriculum including AI SEO, AEO, GEO and LLM visibility.
Ideal for: Organisations with specific goals
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Frequently Asked Questions
Common questions from organisations, institutions and learners — answered personally.
I provide practical, industry-oriented digital marketing training covering SEO, Google Ads, Facebook & Instagram Ads, social media marketing, web analytics, email marketing, affiliate marketing, e-commerce marketing, performance marketing and WordPress website development. I also run dedicated AI search programmes such as AI SEO, AEO, GEO, LLM SEO and platform-specific optimisation for ChatGPT, Gemini, Perplexity and Claude.
Yes. As a corporate digital marketing trainer, I design and deliver programmes for employees, marketing teams and professionals. Each programme is aligned with the organisation's goals, the team's current skill level and the channels that matter most to the business.
Yes. I regularly work with academic institutions through workshops, seminars, guest lectures and internship programmes. Across my career I have conducted 180+ batches, workshops and FDPs.
Absolutely. Most of my engagements are customised — the syllabus, duration, depth, examples and delivery format (on-site, online or hybrid) are shaped around your audience and objectives.
Yes. As a digital marketing consultant, I offer strategic guidance on digital channels, campaigns, analytics, e-commerce growth, website development and AI search visibility. My consulting experience includes 80+ Upwork contracts, 10,000+ Upwork consulting hours and 500+ Fiverr projects.
Yes. I conduct digital marketing and technology-focused Faculty Development Programmes that help academic staff bring current industry practices, tools and case studies into the classroom.
Yes. I deliver industry-oriented guest lectures and expert sessions for universities, colleges and professional institutions, focused on bridging academic concepts with real-world digital marketing execution and career readiness.
My core specialisations are Search Engine Optimization, Google Ads, social media advertising, web analytics, WordPress development, e-commerce marketing and performance marketing — along with emerging AI search disciplines such as AEO, GEO and LLM SEO.
Yes — that is the heart of my teaching philosophy. Knowledge creates value when it can be applied in the real world, so my sessions use live projects, campaign execution, analytics interpretation and real business scenarios rather than theory alone.
You can call me at +91-9417595959, email ajaykaggarwal@gmail.com, connect with me on LinkedIn, or submit the enquiry form on this page. Share your audience, objectives and preferred format, and I will respond with a suitable approach.
AI SEO combines traditional SEO fundamentals with an understanding of how AI-driven search systems find, interpret and present information. Search behaviour is shifting toward AI Overviews and conversational assistants, so teams that understand both classic ranking factors and AI visibility will protect — and grow — their discoverability. In my training, we cover both sides practically.
SEO focuses on ranking pages in traditional search results. AEO (Answer Engine Optimization) focuses on being selected as the direct answer — in featured snippets, voice assistants and answer engines. GEO (Generative Engine Optimization) focuses on being cited or recommended inside AI-generated responses. I teach them as connected layers of one visibility strategy rather than separate silos.
Yes. I run platform-specific modules explaining how each assistant retrieves and cites sources, what content structures they tend to favour, how crawler access works, and how to test your brand's presence through structured prompt audits.
LLM SEO is about strengthening how large language models understand and mention your brand. It covers entity building, consistent brand information across the web, authoritative mentions, crawler accessibility and the difference between what a model learned in training and what it retrieves live.
People no longer search only on Google. They search on YouTube, Instagram, marketplaces, app stores and AI assistants. Search Everywhere Optimization trains teams to build visibility across all of these discovery points with a unified strategy and measurement approach.
In my AI Visibility Engine and AI Visibility Optimization programmes, we cover prompt-based audits, brand mention and citation tracking, share-of-voice comparisons against competitors, AI referral traffic in analytics and sentiment in AI-generated answers — then turn those insights into an improvement roadmap.
Not by itself. What matters is quality, accuracy, originality and usefulness. In my AI-Powered Content Creation training, I teach human-in-the-loop workflows where AI accelerates research and drafting, while people ensure expertise, brand voice and factual reliability.
Yes. I offer industry-specific programmes. For e-commerce, we focus on product data, schema, feeds and AI shopping visibility. For B2B manufacturing, we focus on technical product content, buyer-journey pages, RFQ conversion and industrial entity signals.
Visibility without conversion is a wasted opportunity. CRO completes the picture by teaching teams to analyse funnels, understand user behaviour, run A/B tests and improve landing pages so that AI and organic traffic actually becomes leads and revenue.
Yes. Strong technical foundations, helpful content and authority signals remain the base that AI systems draw on. My programmes treat AI search as an evolution of SEO, not a replacement — so teams build on what already works.
Let's Talk
Whether you are looking for corporate training, digital marketing consulting, an academic expert session, or a strategic collaboration, let's start a conversation.
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