Pay Per Call affiliate marketing is a method that many marketers don’t take advantage of. This is an advertising model in which you get paid for every phone call the merchant receives. It’s a lead generation strategy where you don’t have to do any selling; just get them to pick up the phone.
Unlike Pay Per Click and other affiliate marketing models, this is a model that most Internet marketers are inexperienced with. Here are some tips on navigating the learning curve and making your Pay Per Call campaign a success.
Spend some time choosing which answering party you’re going to promote. You need to make sure that they’re good at what they do. In other words, they’re going to keep the prospect on the phone long enough to give you your commission (many networks require a minimum number of minutes before you get your commission).
When it comes to Pay Per Call, affiliate networks are much pickier about who they accept. This is because there have been many scams in the past using this method. When you apply, you may have to go through a lengthy process before you get accepted. A good idea is to call the network and talk to a representative personally. They can then instruct you on what you need to do to become an affiliate.
There are some niches that do better with Pay Per Call than others. Before you choose a network and product, you should make sure that yours is one that does. For example, debt settlement is a profitable Pay Per Call niche. Spend some time on affiliate marketing forums and do some research.
It’s recommended that you keep your advertisement under 35 characters if possible. Make it as short as you can while still delivering your message. One way to do this is to write your ad and then cut unnecessary words. Focus on action words like ‘get,’ ‘save’ and ‘help.’ When you tighten the wording, the ad will be more focused.
You can use paid advertising or free traffic generation methods. Whichever you choose, be consistent with your traffic strategy. Target your market well and create a long-term strategy that will get you steady traffic. Monitor your progress and make changes when they’re needed.
The great thing about the Pay Per Call model is that it’s much easier to get someone to make a phone call than to buy. It’s even easier than getting them to click on a link. Many people are suspicious of offers they see on the Internet and they’re more comfortable talking to someone over the phone. Pay Per Call affiliate marketing is a highly profitable model where you have little pre-selling that you have to do.
