It should be no surprise that Google uses software programs to generate its search results. It uses an automated program called a “spider” to crawl the web of the internet and to find the interconnected links and websites. This program is commonly called “googlebot.” After the information has been fetched, Google then uses more programs to analyze the data.
These programs use a large variety of different factors to categorize and rank the quality of content on the web. Google wants to provide search results that lead people to quality information tightly related to what they were searching for. By combining a large number of different factors, Google gets a more complete picture of the website. This allows Google to produce better search results.
Google keeps the exact factors that it uses proprietary and secret. While they have discussed some of the things that they look at when determining how to rank a page they have never revealed the exact details. They do this for a couple of reasons. First, there are other search companies competing to try to produce the best possible search
results. Second, Google deliberately does not want to make it easy for people to fool its program. If Google released its exact algorithm, it would make it much easier for people who are trying to manipulate Google’s search results.
Because Google uses a lot of different factors in generating the search rankings, it is wise for us to consider and use a wide variety of SEO techniques. By combining a variety of SEO techniques instead of relying on just a few we get a natural quality website profile in Google. The different SEO techniques work with each other in a synergistic manner where the end result is much better than any one of the factors alone could have caused.
One more thing to note is that for the most part Google ranks pages not websites. It deliberately tries to link directly to content deep within websites in order to directly access the content it thinks will be most relevant to the users search.
Because of this it is good to have your pages linking to one another. While an the internal link does not carry the same amount of weight as an external link, it still helps the relevance of the page which is being linked to.
