How Does Google Produce Search Results?

It should be no surprise that Google uses software programs to  generate its search results. It uses an automated program called a “spider” to crawl the web of the internet and to find the interconnected links and websites. This program is commonly called “googlebot.”  After the information has been fetched, Google then uses more programs…

What Does Google Want?

This may seem rather simplistic and self-evident, but it really is key to understanding SEO.  Google is a company. As a company they want to make money. As a matter of fact, they have a duty to their stockholders to do as well as possible. Google has a number of different businesses. Many of these…