How Does Google Produce Search Results?

It should be no surprise that Google uses software programs to  generate its search results. It uses an automated program called a “spider” to crawl the web of the internet and to find the interconnected links and websites. This program is commonly called “googlebot.”  After the information has been fetched, Google then uses more programs…

What Does Google Want?

This may seem rather simplistic and self-evident, but it really is key to understanding SEO.  Google is a company. As a company they want to make money. As a matter of fact, they have a duty to their stockholders to do as well as possible. Google has a number of different businesses. Many of these…

The Twelve Types of SEO

 I break SEO up into twelve distinct types.  Some of these types could legitimately be seen as subtypes, however I find it useful to look them separately. 1.Authority SEO Authority SEO consists of making yourself an authority in a given niche or particular topic in order to increase your rankings. 2.LSI SEO This consists of…

Use Best SEO Practices

The best way to survive Google’s changes is to use solid best practices. While there is a good deal of consensus on many issues, there is also a good deal of disagreement among SEO experts on the relative importance of various techniques. If you put three SEO experts in one room, you are likely to…