How Does Google Produce Search Results?

It should be no surprise that Google uses software programs to  generate its search results. It uses an automated program called a “spider” to crawl the web of the internet and to find the interconnected links and websites. This program is commonly called “googlebot.”  After the information has been fetched, Google then uses more programs…

What Does Google Want?

This may seem rather simplistic and self-evident, but it really is key to understanding SEO.  Google is a company. As a company they want to make money. As a matter of fact, they have a duty to their stockholders to do as well as possible. Google has a number of different businesses. Many of these…

The Twelve Types of SEO

 I break SEO up into twelve distinct types.  Some of these types could legitimately be seen as subtypes, however I find it useful to look them separately. 1.Authority SEO Authority SEO consists of making yourself an authority in a given niche or particular topic in order to increase your rankings. 2.LSI SEO This consists of…

Use Best SEO Practices

The best way to survive Google’s changes is to use solid best practices. While there is a good deal of consensus on many issues, there is also a good deal of disagreement among SEO experts on the relative importance of various techniques. If you put three SEO experts in one room, you are likely to…

Email Marketing

When it comes to email marketing, getting prospects to sign up for your email list is just the beginning. If you’re seeing the subscriber list for your email affiliate marketing campaign skyrocket, this means you’re doing well, but don’t rest on your laurels yet. In order to make good money, you need to manage your…

Offline Affiliate Marketing

When most of us launch an affiliate marketing campaign, we invest all of our resources in creating online content to drive traffic – blogs, social media, info products, videos, etc. But almost everybody forgets that there are lots of great ways to promote your site offline as well. In fact, offline promotion can be more…

Article Directory Marketing

Article directory marketing means writing short articles in your niche and submitting them to article directories. At the bottom of your article is a resource box that tells the reader where they can find more information and gives them a link to your site. Instead of putting a link to your site in the resource…

Keyword Research Tool

Using the right keywords is vitally important in affiliate marketing. You can either use Google’s Keyword Tool for AdWords (https://adwords.google.com/select/KeywordToolExternal) or use apremium service or software program. The difference is that while Google’s free tool gives you an idea of search volume, that’s pretty much all you get. Software programs like Market Samurai give you…